Top 5 Social Apps Performance in Romania Q4 2023

In Q4 2023, the performance of the top five social apps in Romania, as analyzed by Sensor Tower, exhibited interesting trends across downloads, revenue, and active users on a unified platform.

TikTok saw a substantial increase in weekly revenue, starting from around $274K at the end of September and peaking at approximately $431K in mid-December. Weekly downloads for the app also showed a positive trend, starting at 37.9K and reaching a peak of 69.3K in the last week of December. Weekly active users fluctuated slightly, maintaining around 4.5M throughout the quarter.

Facebook experienced a steady weekly revenue trend with a notable increase to $7.8K in early November. Downloads saw a significant rise from 40.8K at the end of September to 66.3K by the end of December. Active users remained robust, with numbers hovering around 9M, peaking at 9.1M in early December.

Instagram displayed a varied revenue pattern, starting at $6.2K and seeing a notable peak of $17.2K in mid-December. Downloads started at 25.1K and surged to 47.7K by the end of the quarter. Active user numbers were stable, ranging around 4.4M throughout the period.

Bigo Live - Live Streaming App had a steady revenue trend with minor fluctuations, peaking at $6.7K in early October. Downloads were relatively stable, starting at 4.8K and ending the quarter at 4.5K. The app's active users were consistent, maintaining around 40K throughout the quarter.

Grindr - Gay Dating & Chat showed a steady revenue trend, with a peak of $4.9K in mid-December. Downloads fluctuated slightly, starting at 1.1K and reaching 1.2K by the end of December. Active users remained steady, around 39K, with a slight peak in mid-December.

For more detailed insights and data, visit Sensor Tower.